Air Transportation: A Management Perspective, 8/Ed > 경영, 경제학/산업공학

Part I: AN INTRODUCTION TO AIR TRANSPORTATION.
1. Aviation: An Overview.
2. Historical Perspective.
3. Air Transportation: Regulators and Associations.
4. The General Aviation Industry.
Part II: STRUCTURE AND ECONOMICS OF THE AIRLINES.
5. The Airline Industry.
6. Economic Characteristics of the Airlines.
Part III: MANAGERIAL ASPECTS OF AIRLINES.
7. Airline Management and Organization.
8. Forecasting Methods.
9. Airline Passenger Marketing.
10. Airline Pricing, Demand, and Output Determination.
11. Air Cargo.
12. Principles of Airline Scheduling.
13. Fleet Planning: The Aircraft Selection Process.
14. Airline Labor Relations.
15. Airline Financing.
Part IV: THE INTERNATIONAL SCENE.
16. International Aviation.
Appendix: Career Planning in Aviation. Glossary. Index.