DigiMarketing: The Essential Guide to New Media and Digital Marketing > 공학 특가할인

Acknowledgments ix
Preface xi
Introduction xiii
New Media and Marketing in The 21st Century 1
The Media Game-Changers 3
DigiMarketing: The New Imperative 29
Digital Channels 55
The Web 57
Internet Media: Display, Search, Affiliates and Sponsorships 89
Email and Viral Marketing 127
Mobile Platforms 149
Games: The New Hollywood 193
Consumer-Created Content 221
Digital Signage 251
Television Reinvented - IPTV 271
A Digimarketing Planning Framework 289
Phase 1 - Defining a Participant Print and Goals 291
Phase 2 - Creating Your Digital Platform 305
Phase 3 - Generating Awareness and Influence 331
Phase 4 - Harnessing Data, Analytics, and Optimization 361
Conclusion: Stay Connected 391
Index 393