Beyond Greed and Fear: Understanding Behavioral Finance and the Psychology of Investing by Hersh Shefrin > 심리학

Part I-What Is Behavioral Finance?
1. Introduction
2. Heuristic-Driven Bias: The First Theme
3. Frame Dependence: The Second Theme
4. Inefficient Markets: The Third Theme

Part II-Prediction
5. Trying to Predict the Market
6. Sentimental Journey: The Illusion of Validity
7. Picking Stocks to Beat the Market
8. Biased Reactions to Earnings Announcements

Part III-Individual Investors
9. \"Get-evenitis\": Riding Losers Too Long
10. Portfolios, Pyramids, Emotions, and Biases
11. Retirement Saving: Myopia and Self-Control

Part IV-Institutional Investors
12. Open-ended Mutual Funds: Misframing, \"Hot Hands,\" and Obfuscation Games
13. Closed-end Funds: What Drives Discounts?
14. Fixed Income Securities: The Full Measure of Behavioral Phenomena
15. The Money Management Industry: Framing Effects, Style \"Diversification,\" and Regret
Part V-The Interface Between Corporate Finance and Investment
16. Corporate Takeovers and the Winner\'s Curse
17. IPOs: Initial Underpricing, Long-term Underperformance, and \"Hot
Issue\" Markets
18. Optimism in Analysts\' Earnings Predictions and Stock
Recommendations

Part VI-Options, Futures, and Foreign Exchange
19. Options: How They\'re Used, How They\'re Priced, and How They Reflect
Sentiment
20. Commodity Futures: Orange Juice and Sentiment
21. Excessive Speculation in Foreign Exchange Markets Final Remarks
References
Index